Hi developers!
Are you a mobile apps/games developer?Do you want Rank your App/Game? if so, congrats you are in right place.
First Think All developers Can Do
1. You made an app - Done
2. You choose a name, based on your app - Done
3. You released your app in Play Store - Done
The above steps can do all, and its some how easy.But the difficult part is your app/game should rank on success. After released your app and you check your app/game downloads the result is Zero.Why?
Here are three things that can success your app Rank and Downloads.
1. Paid Ads : If you have enough budget, then you can promote your app/game for certain download numbers.Most of the developers and companies are doing this.
2. Reviews : Again you have budget then you can also buy the reviews for your app/game,its also depend upon your budget.
3.ASO : ASO stands for App Store Optimization. It is a process of getting visibility in the App Store. This topic am going to discuss in this blog.
First and Second can be done, if you have good budget.
But the ASO can do anyone,you need to understand and put your effort on it,then you will defensively success.
Let me explain you, What is ASO?
Do you know SEO? If so then you good. If not.....see below
SEO(Search Engine Optimization), when you search in Google for particular think,the google will show you some top websites related to your search, That's called SEO. The top you see the Results they are High Ranked. Same here also for App, when you search a keyword in App Store you get some Apps/Games on top ,that is called ASO. In short SEO is for Websites/blogs/Videos/Images etc, and ASO for Apps/Games in App Store. All top Apps as well as Sites is not SEO/ASO, as i told you some of those are Paid to Rank in Top.
How to be in Top?
First you have to develop a unique game for your customers.Remember it should be unique.
If you done this, you are in first step of Success. Why i told you Unique? Because Unique game competitors are less, so you can easily Rank.
"If you develop same game play app/game already it is available in Store, then if some one Search a keyword related to your app/game then your app is in top 240 or may be 100."
For Example, if you develop a Stack like game(it is already available in store) if some one search a keyword "stack" then he will find a bunch of app/games in the Store,obviously he will download a top app/game.Check the below result.
So, be sure develop a unique app/game.
"Below things are my own experience am going to share with you" Here is my success Game with ASO "Kids Play Type to Learn"
Important things in Optimization
1. Icon
After you completed your app/game, before taking your app/game to release, design a attractive ICON. The Icon is the first impression for your customers. Basically if any one can search one keyword and he will find some apps then he will lookup some more apps scrolling down, if your Icon is attractive then he will go through for your app.
So,be creative to design your App Icon.Go to Play Store take some good references related to your App, then put your effort. Check mine app Icon.
2. Screen Shots
Next thing, the customer will see what the game is about, with the help of your game Screenshots, so here also take your time and take a good screenshots of your game. Design a better looking screenshots, in each screenshot explain what features are available in your app.
Don't forget to design a good looking Feature Graphic Image. It is very important in view of Mobile.
3. App Title
Choose a different title for your app, if possible put main keyword in a Title.
For example, in the above screenshot check the App Names based on Stack keyword, they use Stack word and extend that keyword.Example: Stack Jump, Stack Brick etc. Because your App Title should also be unique,extending your app title with descriptive keywords will increase your app visibility in app store by 10.3% according to analysis.
"Below things are my own experience am going to share with you" Here is my success Game with ASO "Kids Play Type to Learn"
Important things in Optimization
1. Icon
After you completed your app/game, before taking your app/game to release, design a attractive ICON. The Icon is the first impression for your customers. Basically if any one can search one keyword and he will find some apps then he will lookup some more apps scrolling down, if your Icon is attractive then he will go through for your app.
So,be creative to design your App Icon.Go to Play Store take some good references related to your App, then put your effort. Check mine app Icon.
If you want, email me i will work as a freelancer.
2. Screen Shots
Next thing, the customer will see what the game is about, with the help of your game Screenshots, so here also take your time and take a good screenshots of your game. Design a better looking screenshots, in each screenshot explain what features are available in your app.
Don't forget to design a good looking Feature Graphic Image. It is very important in view of Mobile.
Good Screenshots⏬
Don't upload simple screenshots, add some more graphic,for each and every single screenshot.
Choose a different title for your app, if possible put main keyword in a Title.
For example, in the above screenshot check the App Names based on Stack keyword, they use Stack word and extend that keyword.Example: Stack Jump, Stack Brick etc. Because your App Title should also be unique,extending your app title with descriptive keywords will increase your app visibility in app store by 10.3% according to analysis.
4. Description
Short Description: Target main keywords and place in the short description.
Form a good sentence and explain your app/game with in 80 characters.
Long Description:
* For a good description make at least three paragraphs.
* Describe your Game/App Features in bullet format.
* Place your website/blog/social media etc. links.
* For a good description make at least three paragraphs.
* Describe your Game/App Features in bullet format.
* Place your website/blog/social media etc. links.
How to Find Keywords?
ASO need some time and you need to understand the main keywords traffic and its difficulty. Don't worry i will tell you some good method and free tools to find the best keywords for your App/Game.
After you develop your App, give a good Title to your app write simple Short Description and Long Description in above explained method.For now don't worry about keywords just write what is in your mind and about your App/Game. I personally use below tools to do keyword research and i will show you with my app example,all tools are free but you can also buy Premium membership.
Free Tools For ASO
Appannie Best for Google Play Store (i recommend), also for IOS.
Sensortower It can work for Both the IOS and Google Play Store.
AsoDesk It is also for both.
AppFollow To Track your app keywords.
Appkeywords.io Best for finding Suggestion keywords.
The above tools are best ASO working tools, and i use these tools in my daily base.
Let me Explain One by one,how can you find the best keywords for your app.
If you don't have any keywords in your sheet or brain, use Appkeywords.io it can help you finding your app keywords.
Just go to the site and type your app name or a single keyword that you are targeting in the left side,below you can choose in which platform you want and also the country then search. It will give you a bunch of keywords related your search. First column has top keywords peoples are searching after it has in Alphabetical order.
So, then just select the keywords that are related to your app and copy them in to a sheet or notepad.
After taking your keywords just check their Ranking, Score, Traffic and Difficulty by using these tools Appannie Sensortower AsoDesk AppFollow .
Appannie give a best suggestion keywords to your app but it takes some time and some downloads.
What i did to my App?
So, here is my app called Kids Play - Type to Learn
First of all i did all the possible things, i can do to my app like, Icon,Screenshots, Release for Tablet Devices, etc., then i told my relatives and friends to download my app, i do free promotion to my app in social media. At starting i only got 10 downloads. I then did updates to my app like extending levels changing description with the help of Appannie keywords and i did this regularly.
Note: You need to keep on update your APK and Keywords regularly, check ASO tools what keywords are ranked. In Appannie green color indicates the healthy keyword and the number up arrow shows how many peoples are searching that keyword in a particular country.
See the keyword is on First Rank "Kids Typing".
At start i didn't add this keyword in any description in my app. After some time goes appannie give me this keyword. At start this keyword is positioned at 100. I Then mentioned that keyword in my Short Description and add more best ranked keywords which appannie gives me and i added active keywords to my description.
Now when you search in Playstore with this keywords my app is in Top Rank. I didn't Spend a small amount in this app. With this Single Keyword i got 50 downloads daily. Such keywords you have to add to your app, the best keywords you got, the more downloads.
So, then just select the keywords that are related to your app and copy them in to a sheet or notepad.
After taking your keywords just check their Ranking, Score, Traffic and Difficulty by using these tools Appannie Sensortower AsoDesk AppFollow .
Appannie give a best suggestion keywords to your app but it takes some time and some downloads.
What i did to my App?
So, here is my app called Kids Play - Type to Learn
First of all i did all the possible things, i can do to my app like, Icon,Screenshots, Release for Tablet Devices, etc., then i told my relatives and friends to download my app, i do free promotion to my app in social media. At starting i only got 10 downloads. I then did updates to my app like extending levels changing description with the help of Appannie keywords and i did this regularly.
Note: You need to keep on update your APK and Keywords regularly, check ASO tools what keywords are ranked. In Appannie green color indicates the healthy keyword and the number up arrow shows how many peoples are searching that keyword in a particular country.
See the keyword is on First Rank "Kids Typing".
At start i didn't add this keyword in any description in my app. After some time goes appannie give me this keyword. At start this keyword is positioned at 100. I Then mentioned that keyword in my Short Description and add more best ranked keywords which appannie gives me and i added active keywords to my description.
Now when you search in Playstore with this keywords my app is in Top Rank. I didn't Spend a small amount in this app. With this Single Keyword i got 50 downloads daily. Such keywords you have to add to your app, the best keywords you got, the more downloads.
If you can do a good ASO you can get a 1000 downloads per day, can you imagine that? Last month i don't remember the date in that date i got 130 downloads, i really didn't expect that.
Lets Gather All The Things
- Unique App
- Unique App Name
- Description
- Good and Attractive Graphics (Icon, Screenshots and Feature Graphic)
- Get a Positive Reviews
- Use all ASO tolls, each has different features.
- Update your App Regularly/Weekly.
- Change and experiment with different Keywords by adding.
- Release your app in different App Stores.
Don't forget to track your competitors keywords. Check carefully what the keywords are Ranked to them with the help of Appannie. First check the total apps for particular keyword, just take your keyword and search in Play Store to see how many apps found for that particular keyword. If you get less apps like below 100 then you can rank better. As I already mentioned above, if you search for Stack you will found above 200 apps your app chances is very less, after some time when your app installs above 10K then you can use that keyword, but when you search for Kids Typing you will found 50 are some thing like that apps, I didn't count exactly how many they are.
So, do same process for each and every keyword of your's, note the keywords separably how many apps you found for particular keyword. Take that keyword to ASO tools to check availability and its difficulty.
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